AL PRINCE, Abdullah; SIDDIQUI, Hassan Arif; LAKHO, Muhammad Bux; AHMAD, Sajjad; ASGHAR, Aitizaz. Leveraging Artificial Intelligence for Hyper-Personalized Marketing: Opportunities and Challenges in the Digital Era. Inverge Journal of Social Sciences, [S. l.], v. 4, n. 3, p. 274–287, 2025. DOI: 10.63544/ijss.v4i3.166. Disponível em: https://invergejournals.com/index.php/ijss/article/view/166. Acesso em: 3 sep. 2025.