Lakho, Muhammad Bux, Shahzad Jamil, Muhammad Amoon Khalid, Azra Soomro, Mirza Asfandiyar Baig, and Muhammad Irfan Syed. 2025. “Employer Branding in Fintech Startups: A Mixed-Method Study on Talent Attraction, Customer Perception, and Investor Interest”. Inverge Journal of Social Sciences 4 (4):382-95. https://doi.org/10.63544/ijss.v4i4.213.