Khan M, Habibi SRJ, Khan MS, Mughal RT. From Search Engines to AI Engines: How Generative Artificial Intelligence Is Transforming Consumer Discovery, Decision-Making, and Digital Marketing Ecosystems. IJSS [Internet]. 2026 May 31 [cited 2026 Nov. 5];5(3):278-94. Available from: https://invergejournals.com/index.php/ijss/article/view/300