Inverge Journal of Social Sciences
type: channel
description: The Inverge Journal of Social Sciences (IJSS) is an online, open-access journal with double-blind peer review. Academic essays and research articles/papers are all published in the IJSS. Scholars of any age or from any profession are welcome to submit their scholarly research to the IJSS. In its publications, the IJSS covers all social science disciplines, including but not limited to the following fields: Development Studies Economics Entrepreneurship Education Gender Studies International Relations Management Sciences (Marketing, Finance, HRM, Project Management, Information Management, & others) Media Sciences Political Science Psychology Sustainable Development Goals Sociology IJSS is an online, open-access journal that offers publishing and research services to the academic and business sectors. Double-blind peer review is used to manage articles and papers by the IJSS. Frequency: Quarterly Dr. Muhammad Asif Editor-in-Chief Inverge Journal of Social Sciences (IJSS) ISSN (Online): 2959-4359, ISSN (Print): 3007-2018 Facebook: https://www.facebook.com/InvergeJSS/ Note: Authors are urged to use the IJSS online submission platform to submit their work electronically. Please adhere to the guidelines listed for each step of the online submission procedure. Before submitting, kindly adhere to the Author Guidelines as well.
publisher: Inverge Consultancy (pvt) Ltd
language: en-US
publication name: Inverge Journal of Social Sciences
issn: 3007-2018
copyright: The work is concurrently licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, which permits others to share the work with an acknowledgement of the authorship and the work's original publication in this journal, while the authors retain copyright and grant the journal the right of first publication.
items: Beyond STEM: A Narrative Review of STEAM Education's Impact on Creativity and Innovation (2020–2025)
items: Leadership Outcomes through the Lens of Workplace Spirituality and Character Development
items: Resilient Supply Chains in the Post-Pandemic Era: Strategies for Risk Mitigation and Continuity
items: Fiscal Policy and Public Debt: Evidence from Pakistan
items: FinTech 5.0 and the Future of Global Finance: Harnessing Artificial Intelligence, Blockchain, and Big Data to Build Inclusive, Sustainable, and Resilient Financial Ecosystems
items: Employee Well-Being in Hybrid Work Environments: Balancing Productivity, Preventing Digital Burnout, and Promoting Mental Health in the Era of Remote and Flexible Work
items: Impact of globalization on local culture: A case study of North Waziristan Youth
items: Logistics Entrepreneurship in the Digital Era: Opportunities, Challenges, and Growth Models in Smart Warehousing and Last-Mile Delivery
items: Personality Traits and Life Satisfaction: The Mediating Role of Coping Styles among Pakistani University Students
items: Exploring the Journalistic Epistemologies in Environmental Sustainability Reporting: A Qualitative Study from Sindh, Pakistan
items: FinTech Innovations and Financial Inclusion: Digital Credit, Micro-Lending, and Poverty Alleviation
items: Assessing Perceived Value of Patients: A Qualitative Study of Orthopaedic Patients
items: Effects of Contextual Cues on False Memory: A Comparative Experimental Approach
items: Storytelling Pedagogy for Creativity and Critical Thinking in Level VII History through Storytelling in Tech-Limited Settings
items: Investigate the Impact of Work from Home on Employee Performance: A Study of the Moderating Role of Perceived Organisation Support
items: The Human-Centric Paradox of AI in HRM: How Technostress and Digital Literacy Co-Determine Employee Productivity in Smart Work Environments
items: Global Currents and Local Narratives: Identity Transformations in Contemporary Pakistani Cinema
items: Impact of Collaborative Support of Teachers and Parents in Escalating Students’ Learning
items: Employee Empowerment and its effects on job satisfaction-A case study of KHAADI, Karachi, Pakistan
items: Reimagining Workplace Fun: Unveiling Its Impact on Employee Engagement, Organizational Support, and Employee Performance
items: Linking Ethical Leadership to Employee Green Behaviour: Mediating Mechanism of Green Organizational Identity
items: The Role of Artificial Intelligence in Shaping Digital Media Consumption
items: Emerging Innovations and Trends in Academic Libraries of Pakistan in the 21st Century
items: Human–AI Collaboration in HR: Redefining Roles and Responsibilities in the Digital Workplace
items: Anxiety Related to Paternal Relationship Patterns and God-Image Representation: A Descriptive Case Study
items: From HR to XR: Integrating Artificial Intelligence and Extended Reality for Future Workplace Learning

Beyond STEM: A Narrative Review of STEAM Education's Impact on Creativity and Innovation (2020–2025)
type: item
description: STEM education, although essential for building technical competencies, has faced criticism for its limited capacity to develop the innovation and creativity needed for the 21st century. STEAM education has emerged as a paradigm shift by embracing the Arts for developing comprehensive problem-solving, divergent thinking, and adaptability alongside analytical proficiency. This narrative review of research from 2020 onwards examines the consolidated evidence of published studies from 2020 to 2025 on the shift from STEM to STEAM education's effects on the innovation-readiness of learners. Complying with PRISMA guidelines, the present review examined 40 peer-reviewed articles to map the international landscape of STEAM research that reveals a predominant contribution from the USA, Spain, and other nations from Asia. The majority of the findings demonstrate convincingly that STEAM's project-based, transdisciplinary, and technology-facilitated teaching approaches substantially enhance the creative thinking, problem-solving capacity, motivation, and collaborative skills of learners across varying age groups and learning levels. CPACK and Design Thinking as crucial theoretical pillars are important in its effective implementation. Despite the fact that the evidence demonstrates the positive impact of STEAM, there is an existing need for successful curricular changes, continuous professional development of teachers, and effective investments in the development of digital infrastructure. It was concluded in this review that STEAM education has a considerable potential as a catalyst for preparing learners to engage with a more complex and innovation-driven world, and offers insights for potential directions to inform policy development and practical implementation. References Aguilera, D., & Ortiz-Revilla, J. (2021). STEM vs. STEAM education and student creativity: A systematic literature review. Education Sciences, 11(7), 331. https://doi.org/10.3390/educsci11070331 Ahmad, D.…
creator: Muhammad Rafiq-uz-Zaman
rights: Copyright (c) 2025 Muhammad Rafiq-uz-Zaman https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-02
publication date: 2025-10-02
volume: 4
number: 4
starting page: 1
ending page: 16
doi: 10.63544/ijss.v4i4.175

Leadership Outcomes through the Lens of Workplace Spirituality and Character Development
type: item
description: This study examined leadership outcomes through the dual lens of workplace spirituality and character development, highlighting their combined role in enhancing leadership effectiveness. The primary aim was to explore how these constructs influenced leadership practices within organizational contexts. The introduction positioned spirituality and character as complementary frameworks for fostering values-driven leadership in increasingly complex environments. A quantitative research design was employed, utilizing a structured survey administered to 210 respondents across diverse organizational sectors. The measures included validated scales for workplace spirituality, character development, and leadership effectiveness. Descriptive statistics, correlation analysis, and regression modelling were conducted to test the relationships among variables. The results indicated strong positive correlations between workplace spirituality and leadership effectiveness, as well as between character development and leadership outcomes. Among the predictors, character development demonstrated the strongest effect, highlighting the importance of virtues such as integrity and accountability. Furthermore, the interaction of spirituality and character revealed a synergistic influence on leadership, underscoring the significance of integrating both dimensions into leadership development practices. The study concluded that leadership effectiveness is best cultivated when organizations promote both spiritual awareness and character-based competencies. Future research was recommended to employ longitudinal and cross-cultural approaches, offering deeper insights into the evolving dynamics of spirituality, character, and leadership in global contexts. References Afsar, B., & Rehman, M. (2017). The impact of workplace spirituality on organizational citizenship behaviors and knowledge-sharing intention: The mediating role of affective commitment. Journal of Management, Spirituality & Religion, …
creator: Waqas Ahmed
creator: Kamran Imtiaz
creator: Muhammad Muzammil
creator: Suleman Muhammad Khan
rights: Copyright (c) 2025 Waqas Ahmed, Kamran Imtiaz, Muhammad Muzammil, Suleman Muhammad Khan https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-03
publication date: 2025-10-03
volume: 4
number: 4
starting page: 17
ending page: 30
doi: 10.63544/ijss.v4i4.176

Resilient Supply Chains in the Post-Pandemic Era: Strategies for Risk Mitigation and Continuity
type: item
description: The COVID-19 pandemic exposed unprecedented vulnerabilities in global supply chains, revealing fragilities in logistics, sourcing, workforce stability, and digital preparedness. This study investigates resilience strategies in the post-pandemic era, focusing on risk mitigation and continuity mechanisms that can sustain operations under systemic shocks. Drawing on insights from supply chain risk management theory, resilience theory, and the resource-based view (RBV), the research emphasizes how organizations can transition from reactive disruption responses toward proactive, long-term resilience planning. The methodology adopted a mixed-methods approach, combining survey data from supply chain professionals with secondary analysis of industry reports and academic studies. Findings demonstrated that short-term strategies, such as safety stocks and alternative suppliers, provided temporary relief, but long-term resilience required structural diversification, collaborative partnerships, and digital transformation. Technological enablers, including artificial intelligence, Internet of Things, and block-chain, were found to significantly improve visibility, predictive analytics, and trust across networks. Comparative analysis revealed that resilient supply chains balanced efficiency with adaptability, whereas fragile systems suffered prolonged recovery times. The study concludes that resilience must be embedded into supply chain design as a strategic priority, rather than a crisis-driven response. Recommendations include integrating digital technologies, enhancing multi-stakeholder collaboration, and strengthening human capital development. Future research should explore longitudinal impacts, sustainability synergies, and resilience strategies in developing economies to ensure inclusive and adaptive supply chain ecosystems. References Ambulkar, S., Blackhurst, J., & Grawe, S. (2015). Firm’s resilience to supply chain disruptions: Scale development and empirical examinatio…
creator: Zujaj Ahmed
creator: Sikandar Nawab Khattak
creator: Akbar Ali Rabbani
rights: Copyright (c) 2025 Zujaj Ahmed, Sikandar Nawab Khattak, Akbar Ali Rabbani https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 4
number: 4
starting page: 31
ending page: 44
doi: 10.63544/ijss.v4i4.177

Fiscal Policy and Public Debt: Evidence from Pakistan
type: item
description: This study provides a comprehensive empirical analysis of the dynamic relationship between fiscal policy and public debt sustainability in Pakistan from 1990 to 2023. It investigates the long- and short-run impacts of government expenditure, taxation, and fiscal deficits on the nation's escalating debt burden. Employing a quantitative research design and advanced econometric techniques, including the Auto-Regressive Distributed Lag (ARDL) model, the research utilizes robust time-series data from the State Bank of Pakistan, World Bank, and IMF. The findings reveal that persistent fiscal deficits are the primary driver of public debt accumulation, exhibiting a strong positive correlation. Furthermore, while tax revenue enhancements demonstrate a limited stabilizing effect in the short run, their role in ensuring long-term debt sustainability is critical. The analysis identifies a structural imbalance, with recurrent government expenditure, particularly on debt-servicing and non-developmental sectors, crowding out productive investment and exacerbating fiscal fragility. The study concludes that Pakistan's fiscal policy has historically prioritized short-term political and economic objectives, inadvertently fuelling a debt-deficit spiral and compromising long-term macroeconomic stability. Consequently, the research strongly advocates for deep-rooted structural reforms, including a significant broadening of the tax base, strategic rationalization of public spending towards development projects, and the institutionalization of fiscal discipline through enhanced governance and transparency. These measures are imperative to break the cycle of indebtedness and secure a trajectory of sustainable and inclusive economic growth. References Ahmad, M. H., & Abbas, Q. (2022). Fiscal deficit and public debt sustainability in Pakistan: Evidence from nonlinear ARDL approach. Economic Change and Restructuring, 55(3), 1473–1492. https://doi.org/10.1007/s10644-021-09371-0 Ahmed, F., & Kh…
creator: Yasir Mahmood
creator: Muhammad Ali
creator: Ahmed
creator: Tufail Muhammad
rights: Copyright (c) 2025 Yasir Mahmood, Muhammad Ali, Ahmed, Tufail Muhammad https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 4
number: 4
starting page: 45
ending page: 55
doi: 10.63544/ijss.v4i4.178

FinTech 5.0 and the Future of Global Finance: Harnessing Artificial Intelligence, Blockchain, and Big Data to Build Inclusive, Sustainable, and Resilient Financial Ecosystems
type: item
description: The rapid evolution of financial technologies (FinTech) has transformed global financial systems by reshaping transaction models, risk management practices, and financial inclusion strategies. The aim of this study was to investigate the role of emerging technologies such as artificial intelligence, blockchain, and big data in advancing financial sustainability, risk mitigation, and inclusion. The research employed a quantitative methodology, collecting primary data through structured surveys distributed to finance professionals, technology experts, and banking stakeholders across developing economies. Data were analysed using descriptive statistics, correlation, and regression models to capture the impact of technological adoption on financial performance, inclusion, and resilience. The results demonstrated that artificial intelligence significantly enhanced predictive analytics and risk assessment processes, blockchain improved transparency and security in transactions, and big data supported decision-making and customer profiling. These technologies collectively showed strong positive associations with sustainable finance and greater access to financial services. Findings further revealed that financial technology adoption reduced systemic vulnerabilities and promoted resilience in volatile economic environments. In conclusion, the study confirmed that integrating advanced financial technologies fosters long-term financial stability, broadens inclusion, and mitigates systemic risks. Recommendations emphasized the need for regulatory frameworks, cross-sector collaboration, and capacity-building initiatives to maximize technological benefits. Future directions call for longitudinal studies exploring evolving FinTech adoption patterns and comparative cross-country analyses to strengthen evidence-based policymaking. References Asif, M. (2022). Integration of Information Technology in Financial Services and its Adoption by the Financial Sector in Pakistan. Inverge Jou…
creator: Muhammad Shakil
creator: Muhammad Ali
creator: Tanveer Illahi
creator: Fauzia Ahmed
rights: Copyright (c) 2025 Muhammad Shakil, Muhammad Ali, Tanveer Illahi, Fauzia Ahmed https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 4
number: 4
starting page: 56
ending page: 66
doi: 10.63544/ijss.v4i4.179

Employee Well-Being in Hybrid Work Environments: Balancing Productivity, Preventing Digital Burnout, and Promoting Mental Health in the Era of Remote and Flexible Work
type: item
description: Study examined the impact of hybrid work conditions on employee productivity, digital burnout, mental health outcomes, and organizational well-being support among professionals across technology, education, and finance sectors. Drawing on responses from 320 participants, the results revealed that hybrid work significantly improved flexibility, focus, and goal achievement while reducing commuting-related fatigues. However, a considerable proportion of employees reported moderate to high levels of digital burnout, primarily linked to mental exhaustion, difficulty disconnecting, and reduced motivation for online meetings. Advanced analyses revealed sector and gender disparities in burnout, with the education sector and female employees at higher risk. Screen time and meeting load were key predictors of burnout, while organizational support was a critical buffer. A mediated model confirmed that digital burnout partially explains the negative impact of screen time on job satisfaction, an effect that is weakened by strong organizational support. Despite these challenges, most participants maintained positive mental health outcomes, including satisfactory work-life balance and job satisfaction, reflecting the buffering role of perceived organizational support for well-being, such as flexible scheduling and mental health initiatives. The findings highlight the dual nature of hybrid work: it enhances productivity and autonomy while also intensifying screen fatigue and emotional strain. These insights contribute to the growing literature on post-pandemic work structures, emphasizing the need for human-centered organizational policies and sustainable digital engagement strategies. The study concludes that maintaining employee well-being in hybrid models requires proactive managerial support, structured communication, and digital detox initiatives. Future research should explore longitudinal impacts and sector-specific adaptations to better optimize hybrid work frameworks for p…
creator: Abdul Mateen
creator: Rafique Ahmed Khoso
creator: Dr. Waheed Ullah
creator: Muhammad Shakil
creator: Dr. Abdul Latif
rights: Copyright (c) 2025 Abdul Mateen, Rafique Ahmed Khoso, Dr. Waheed Ullah , Muhammad Shakil, Dr. Abdul Latif https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
volume: 4
number: 4
starting page: 67
ending page: 81
doi: 10.63544/ijss.v4i4.180

Impact of globalization on local culture: A case study of North Waziristan Youth
type: item
description: One of the most powerful forces reshaping societies worldwide is globalisation. Its influence extends beyond politics and the economy, permeating even the most isolated communities' social and cultural ties. Examining how globalisation has affected the local culture of North Waziristan, a Pakistani tribal region distinguished by its strong traditional, linguistic, and religious identity, is the goal of this study. The study investigates the ways in which migration, education, media exposure, global cultural trends, and technology have shaped young people's values, way of life, and sense of self. 367 young respondents, ages 18 to 30, participated in in-depth interviews and completed a structured questionnaire as part of an empirical study that was carried out in a few North Waziristan tehsils. Descriptive, correlational, and regression statistical analyses were used to investigate the relationship between local cultural orientation changes and globalisation factors. The results showed a strong correlation between educational diversity, exposure to international media, and the decline of customs, language preference, and group behaviour. The study did, however, also find adaptive patterns in which globalisation benefited social mobility, awareness, and the modernisation of cultural expression. The results suggest that while globalization is gradually transforming indigenous cultural norms, North Waziristan’s youth are not entirely abandoning their local identity. Instead, they are reconstructing it within a hybrid framework that blends global modernity with traditional Pashtun values. The paper concludes that sustainable cultural preservation in the face of globalization requires context-specific policies that promote intercultural dialogue, education, and responsible media engagement. References Ahmed, A. S. (2013). The thistle and the drone: How America’s war on terror became a global war on tribal Islam. Brookings Institution Press. Ali, M., & Javid, M. (2021). Glo…
creator: Muhammad Nisar
rights: Copyright (c) 2025 Muhammad Nisar https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-11
publication date: 2025-10-11
volume: 4
number: 4
starting page: 82
ending page: 97
doi: 10.63544/ijss.v4i4.182

Logistics Entrepreneurship in the Digital Era: Opportunities, Challenges, and Growth Models in Smart Warehousing and Last-Mile Delivery
type: item
description: The study explored the evolving dynamics of logistics entrepreneurship in the digital era, emphasizing how deep technological integration has fundamentally reshaped smart warehousing and last-mile delivery systems. The primary aim was to examine how digital technologies, such as artificial intelligence (AI), the Internet of Things (IoT), blockchain, and automation, contributed to operational efficiency, innovation, and business growth among logistics enterprises. Using a mixed-method approach combining quantitative surveys and qualitative interviews, data were collected from a diverse sample of logistics firms and technology-driven entrepreneurs across multiple regions. The results revealed that digital transformation significantly enhanced productivity, supply chain transparency, and customer satisfaction, with predictive analytics enabling more proactive decision-making. Moreover, innovation capability and technology adoption served as key mediating factors linking robust digital infrastructure to superior entrepreneurial performance. However, significant challenges such as high implementation costs, data privacy risks, and limited technical expertise constrained widespread adoption, particularly among small and medium enterprises. The study concluded that successful logistics entrepreneurship in the digital era depended on a balanced strategy of targeted technological investment, continuous human capital development, and a strong sustainability orientation. Recommendations included promoting public-private partnerships for digital literacy, establishing robust cybersecurity frameworks, and incentivizing eco-efficient logistics practices. The findings provided critical theoretical and practical insights into how agile digital entrepreneurship models could guide the future growth and resilience of logistics industries globally. References Alfalla-Luque, R., Marín-García, J. A., & Medina-López, C. (2023). Digital transformation and logistics performance: The mediati…
creator: Asad Ali
creator: Sikandar Nawab Khattak
creator: Akbar Ali Rabbani
creator: Maisam Hussian
creator: Abdul Mateen
rights: Copyright (c) 2025 Asad Ali, Sikandar Nawab Khattak, Akbar Ali Rabbani , Maisam Hussian, Abdul Mateen https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-14
publication date: 2025-10-14
volume: 4
number: 4
starting page: 98
ending page: 111
doi: 10.63544/ijss.v4i4.183

Personality Traits and Life Satisfaction: The Mediating Role of Coping Styles among Pakistani University Students
type: item
description: This study investigated the mediating function of coping strategies in the association between university students' temperament, character traits, and life satisfaction. The study examined how coping behaviours, which in turn impact students' overall life satisfaction, are influenced by both adaptive and maladaptive personality traits. It was based on Cloninger's psychobiological model and the theory of subjective well-being. Data were gathered from 200 randomly chosen university students in Punjab, Pakistan, ages 18 to 25, using a cross-sectional design. Participants filled out validated Urdu versions of the Satisfaction with Life Scale (SWLS), the Brief COPE Inventory, and the Temperament and Character Inventory (TCI). Hayes' PROCESS macro (Model 4) was used to perform mediation, multiple linear regression, and Pearson correlation analyses. The findings showed that life satisfaction was positively predicted by adaptive traits like self-directedness, perseverance, and novelty seeking. On the other hand, it was negatively correlated with maladaptive traits such as reward dependence and harm avoidance. While passive coping significantly mediated the detrimental effects of harm avoidance, active coping mediated the relationship between novelty seeking, persistence, and life satisfaction. Significant variation in life satisfaction was explained by the overall mediation models (R2 up to.42). These results highlight the intricate relationship that exists between coping mechanisms and dispositional traits in determining well-being. In order to support psychological resilience and improve life satisfaction among emerging adults, they highlight the significance of culturally sensitive interventions that encourage adaptive coping. References Anglim, J., Horwood, S., Smillie, L. D., Marrero, R. J., & Wood, J. K. (2020). Predicting psychological and subjective well-being from personality: A meta-analysis. Psychological Bulletin, 146(4), 279–305. https://doi.org/10.1037/bul0000…
creator: Hira Irfan
creator: Hira Fatima
creator: Fizah Fizah
creator: Suleman Ahmad
creator: Maham Arshad
creator: Daud Afzal
creator: Muhammad Shoaib
rights: Copyright (c) 2025 Hira Irfan, Hira Fatima, Fizah Fizah, Suleman Ahmad, Maham Arshad, Daud Afzal, Muhammad Shoaib https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-16
publication date: 2025-10-16
volume: 4
number: 4
starting page: 112
ending page: 129
doi: 10.63544/ijss.v4i4.184

Exploring the Journalistic Epistemologies in Environmental Sustainability Reporting: A Qualitative Study from Sindh, Pakistan
type: item
description: Environmental journalism in the Global South plays a critical role in informing the public and politically responding to climate and sustainability issues. This research investigates how journalists in Sindh, Pakistan, one of the world's most climate-vulnerable areas, construct epistemic authority in their reporting on environmental sustainability. The qualitative design comprised semi-structured interviews with 15 journalists, and analysis was conducted thematically through textual/procedural, contextual/performative, and external epistemological modes. Results show that sustainability reporting is obstructed regarding regular newsroom practices and styles of reporting, negotiated legitimacy, and political or institutional pressures. These findings call for epistemically reflexive journalism that critically interrogates knowledge sources, authority, and framing practices associated with environmental narratives. Moreover, the study highlights challenges faced by journalists, including limited access to scientific expertise and the complexities of conveying urgent climate information within socio-political constraints. In this way, the study contributes to environmental communication scholarship by providing a situated, Global South perspective on journalistic knowledge production enduring a climate crisis. The research underscores the necessity for stronger newsroom support and training to empower journalists in navigating these challenges effectively. References Antilla, L., Painter, J., & Boykoff, M. T. (2024). Framing climate: An international perspective on environmental journalism. Environmental Communication, 18(1), 1–20. Bano, S., Rafiq-uz-Zaman, M., & Khalid, N. (2024). Assessing health and environmental risks: Educational awareness on plastic usage and solid waste disposal in Bahawalpur. Journal of Asian Development Studies, 13(3), 917–929. https://doi.org/10.62345/jads.2024.13.3.75 Boykoff, M. T., & Yulsman, T. (2023). Media ecologies and the role of jour…
creator: Ahmed Ali Memon
creator: Muhammad Qasim Nizamani
creator: Farheen Qasim Nizamani
rights: Copyright (c) 2025 Ahmed Ali Memon, Dr. Muhammad Qasim Nizamani , Farheen Qasim Nizamani https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-20
publication date: 2025-10-20
volume: 4
number: 4
starting page: 130
ending page: 142
doi: 10.63544/ijss.v4i4.185

FinTech Innovations and Financial Inclusion: Digital Credit, Micro-Lending, and Poverty Alleviation
type: item
description: This research explored the transformative impact of FinTech innovations on financial inclusion, focusing on the roles of digital credit, micro-lending, and their contributions to poverty alleviation in developing economies. Employing a mixed-methods research design that integrated survey data and participant interviews, the study analyzed how technology-driven financial services enhanced accessibility, affordability, and equity among financially marginalized populations. The findings indicated that FinTech significantly reduced barriers to credit access through mobile-based lending platforms and algorithmic credit scoring, thereby improving economic resilience, entrepreneurial growth, and household income. However, the study also revealed disparities in adoption, with women, rural residents, and individuals with limited digital literacy facing greater challenges. The analysis emphasized that while FinTech served as a catalyst for inclusion, its success depended on strong regulatory oversight, consumer protection, and digital financial education. Qualitative insights further highlighted users’ perceptions of increased autonomy, trust, and empowerment through digital finance. The study concluded that FinTech holds substantial potential for inclusive growth but requires careful alignment with social, institutional, and ethical frameworks. Recommendations included expanding digital infrastructure, strengthening financial literacy, and ensuring equitable algorithmic governance to enhance sustainability and social justice in financial ecosystems. References Airlangga, T., Sunitiyoso, Y., & Sudrajad, O. Y. (2025). The role of FinTech lending in financial inclusion and poverty alleviation: A systematic review. International Journal of Management, Entrepreneurship, Social Science and Humanities, 8(2). https://doi.org/10.31098/ijmesh.v8i2.3115 Alaeddin, O., Altounjy, R., Zainudin, Z., & Kamarudin, F. (2023). Financial inclusion through digital transformation: The role of FinT…
creator: Adeel Alvi
creator: Abid Ali
creator: Ahmer Naveed Paracha
creator: Khair Bux Mangrio
rights: Copyright (c) 2025 Adeel Alvi, Abid Ali, Ahmer Naveed Paracha, Khair Bux Mangrio https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-21
publication date: 2025-10-21
volume: 4
number: 4
starting page: 143
ending page: 155
doi: 10.63544/ijss.v4i4.186

Assessing Perceived Value of Patients: A Qualitative Study of Orthopaedic Patients
type: item
description: This research aims to explore the multifaceted concept of perceived value from the perspectives of orthopaedic patients, contributing to a deeper understanding of its measurement within clinical settings in Punjab, Pakistan. The study examines six key dimensions: transaction value, efficiency value, aesthetic value, social interaction value, self-gratification value, and conditional value. A qualitative methodology was employed, utilizing thematic framework analysis of data gathered through in-depth structured interviews with orthopaedic patients. The participant cohort was specifically limited to individuals who had undergone minor or major surgical interventions. Out of a purposive sample of 50 approached patients, 32 provided complete and usable responses, resulting in a 64% response rate. The findings offer a nuanced understanding of perceived value and were instrumental in developing robust, culturally relevant measurement items for the concept. The analysis also revealed additional emergent dimensions; namely, empathy from healthcare providers and operational value related to clinic processes and efficiency, which extend beyond the initial theoretical framework. These insights provide healthcare administrators and practitioners with practical guidance to enhance service delivery by strengthening both the clinical and experiential aspects of patient care, ultimately improving patient satisfaction and loyalty. References Agarwal, S., & Teas, R. K. (2001). Perceived value: Mediating role of perceived risk. Journal of Marketing Theory and Practice, 9(4), 1–14. https://doi.org/10.1080/10696679.2001.11501891 Akdim, K., & Casaló, L. V. (2023). Perceived value of AI-based recommendations service: The case of voice assistants. Service Business, 17(1), 81–112. https://doi.org/10.1007/s11628-022-00504-2 Anwar, A., Thongpapanl, N., & Ashraf, R. (2021). Strategic imperatives of mobile commerce in developing countries: The influence of consumer innovativeness, ubiquity, per…
creator: Usman Ehsan
creator: Muhammad Shehzad Hanif
rights: Copyright (c) 2025 Usman Ehsan, Muhammad Shehzad Hanif https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-23
publication date: 2025-10-23
volume: 4
number: 4
starting page: 156
ending page: 168
doi: 10.63544/ijss.v4i4.187

Effects of Contextual Cues on False Memory: A Comparative Experimental Approach
type: item
description: Research on false memory formation using the Deese-Roediger-McDermott (DRM) paradigm has been extensively conducted in Western contexts. Yet, a significant gap remains in experimental investigations within South Asian populations, particularly in Pakistan. Existing studies, such as those on the Visual Mandela Effect, have explored collective false memories; however, they lack controlled experimental manipulation of contextual variables. To address this gap, the study examined the impact of contextual cues, both visual and auditory, and the effect of no contextual cues, on false memory formation. Sixty participants (aged 18–40) were randomly assigned to one of three groups: Visual and Auditory Cues, Visual Cues only, and Word List only. Each group was presented with three semantically themed DRM word lists across three recall blocks. A between-subjects one-way ANOVA revealed statistically significant differences in the recall of critical lures across groups, with the highest false memory incidence observed in the combined cue condition, [F (2,57) = 14.505, p < .001, η² = .337]. Post hoc analyses further confirmed that exposure to multimodal cues significantly increased susceptibility to false memories compared to the control condition. However, a repeated-measures of ANOVA indicated no significant change in critical lure recall across the three blocks within groups. Additionally, the control group demonstrated higher accurate recall and lower intrusion rates. These findings underscore the role of sensory contextual cues in modulating memory distortion and contribute novel cross-cultural evidence to the literature on memory and cognition. The study holds implications for legal, clinical, and educational settings where memory accuracy is critical. References Ahmed, W., Imtiaz, K., Muzammil, M., & Khan, S. M. (2025). Leadership Outcomes through the Lens of Workplace Spirituality and Character Development. Inverge Journal of Social Sciences, 4(4), 17–30. https://doi.org/…
creator: Sovaiba
creator: Ather Mujitaba
creator: Ayla Ihsan
rights: Copyright (c) 2025 Sovaiba, Ather Mujitaba, Ayla Ihsan https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-28
publication date: 2025-10-28
volume: 4
number: 4
starting page: 169
ending page: 183
doi: 10.63544/ijss.v4i4.188

Storytelling Pedagogy for Creativity and Critical Thinking in Level VII History through Storytelling in Tech-Limited Settings
type: item
description: This action research explores the effectiveness of storytelling as a pedagogical strategy to enhance creativity and critical thinking skills among 64 Grade VII students (aged 12–13) in a technology-limited, middle-class school in Pakistan. The study was motivated by persistent challenges in traditional history education, which often relies on rote memorization, leading to student disengagement and a lack of higher-order cognitive development. The investigation employed a quasi-experimental design conducted over a two-week period. The intervention consisted of a pre-test to establish a baseline, two structured storytelling practice sessions, and a post-test. During the sessions, students were guided to create and present their own historical narratives using the “4 Ws” framework (who, what, when, why) to scaffold their analytical reasoning. This methodology was intentionally designed to be a low-cost, replicable model for educators in developing countries with constrained resources. Quantitative results demonstrated substantial improvement. The average score for story writing increased by 25%, from 57% to 82%. When assessed against a 5-point rubric, creativity scores rose from 2.80 to 4.28, and critical thinking scores improved from 2.77 to 4.13, indicating significant growth in both skill sets. Qualitative data from student narratives provided deeper context, revealing an enhanced ability to connect historical causes and consequences. A notable finding was students' spontaneous use of perspective-taking, often drawing narrative inspiration from the popular historical drama Diriliş Ertuğrul. While the study is limited by its sample size and short duration, the findings strongly suggest that storytelling is a viable, low-tech pedagogy for fostering higher-order thinking in resource-constrained settings. Future research should involve longitudinal studies with larger samples to validate the long-term impact and explore cross-disciplinary applications. References Adesin…
creator: Raziah Tajammal
creator: Ramshah Tajammal
creator: Dr. Sadia Butt
creator: Dr. Tayyaba Ashraf
creator: Mahnoor Anwar
rights: Copyright (c) 2025 Raziah Tajammal, Ramshah Tajammal, Dr. Sadia Butt, Dr. Tayyaba Ashraf , Mahnoor Anwar https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-01
publication date: 2025-11-01
volume: 4
number: 4
starting page: 184
ending page: 202
doi: 10.63544/ijss.v4i4.189

Investigate the Impact of Work from Home on Employee Performance: A Study of the Moderating Role of Perceived Organisation Support
type: item
description: This study investigates the impact of Work from Home (WFH) arrangements on Employee Performance (EP), focusing on the critical moderating role of Perceived Organizational Support (POS). The aim is to provide insights into how organizational support influences employee productivity in remote working environments. A correlational research design was employed using a sample of 300 employees who work from home either full-time or part-time. Data were gathered through online surveys and analysed using regression analysis to test the hypotheses. Demographic factors such as age, gender, and tenure were controlled to ensure reliability and validity. The findings revealed a significant positive relationship between Work from Home and Employee Performance when Perceived Organizational Support was high. Employees who experienced strong organizational support while working remotely demonstrated higher motivation, engagement, and productivity levels. Conversely, employees with low perceived support reported increased isolation and significantly reduced performance outcomes. The study highlights the importance for organizations to strengthen perceived support systems through effective communication, recognition, and accessible resources. Managers should foster a supportive remote environment to sustain high performance levels and employee well-being. This research contributes to the growing body of knowledge on remote work dynamics by empirically establishing the moderating role of Perceived Organizational Support. It offers practical implications for human resource policies and management practices, providing a framework for organizations aiming to optimize employee performance in contemporary hybrid and fully remote settings. References Afshar, M. Z., & Shah, M. H. (2025). Leveraging Porter’s diamond model: Public sector insights. The Critical Review of Social Sciences Studies, 3(2), 2255–2271. Afshar, M. Z., & Shah, M. H. (2025). Resilience through adaptation: Examining the in…
creator: M. Habibullah Amanat
creator: Dr. Sidra Swati
creator: Hafsah Zahur
creator: Zunaira Ghani
creator: Aniqa Qayyum
rights: Copyright (c) 2025 M. Habibullah Amanat, Dr. Sidra Swati, Hafsah Zahur, Zunaira Ghani, Aniqa Qayyum https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-04
publication date: 2025-11-04
volume: 4
number: 4
starting page: 203
ending page: 212
doi: 10.63544/ijss.v4i4.190

The Human-Centric Paradox of AI in HRM: How Technostress and Digital Literacy Co-Determine Employee Productivity in Smart Work Environments
type: item
description: The rapid integration of Artificial Intelligence (AI) into Human Resource Management (HRM) creates a human-centric paradox, promising enhanced operational efficiency and data-driven decision-making while simultaneously introducing novel stressors that may diminish employee performance and well-being. This study investigates the complex interplay between AI adoption, technostress, and digital literacy in shaping employee productivity within smart work environments. Utilizing an explanatory sequential mixed-methods design, quantitative data from a survey of 300 employees in technology-oriented firms was analysed using regression and mediation models in SPSS and SmartPLS. This was followed by qualitative thematic analysis of 20 in-depth interviews to contextualize the statistical findings. Results confirmed that AI integration significantly predicts higher productivity, but this relationship is negatively impacted by the multifaceted dimensions of technostress, such as techno-overload and techno-insecurity. Crucially, digital literacy was found to be a powerful mediator and buffer, mitigating these adverse effects and enabling employees to leverage AI as an augmenting tool rather than a perceived threat to their roles. Qualitative findings further revealed that technostress stems from constant algorithmic monitoring and the pace of technological change, while digital literacy acts as an empowering mechanism that fosters confidence and control. The study concludes that realizing AI's full productivity benefits requires a balanced, human-centric approach, contributing to technostress theory by empirically validating digital literacy's pivotal role. Therefore, organizations must complement technological implementation with robust digital upskilling initiatives, participatory design of AI tools, and supportive organizational practices to mitigate technostress and foster a resilient, productive, and sustainable workforce. References Abdelrahman, M., & Elshennawy, A. (2023).…
creator: Muhammad Amoon Khalid
creator: Muzammil Sohail
creator: Mirza Muhammad Bilal Baig
creator: Saquib Yusaf
creator: Asif Iqbal
creator: Muhammad Irfan Syed
rights: Copyright (c) 2025 Muhammad Amoon Khalid , Muzammil Sohail, Mirza Muhammad Bilal Baig , Saquib Yusaf, Asif Iqbal, Muhammad Irfan Syed https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-07
publication date: 2025-11-07
volume: 4
number: 4
starting page: 214
ending page: 227
doi: 10.63544/ijss.v4i4.191

Global Currents and Local Narratives: Identity Transformations in Contemporary Pakistani Cinema
type: item
description: This article examines the impact of globalization on Pakistani cinema, focusing on how global exposure is reshaping storytelling, cultural identity, and audience perception. It investigates the dual nature of globalization as both a catalyst for modernization and a potential threat to local authenticity. The study specifically analyses how viewers perceive the interplay between global neoliberal influences and indigenized representations in contemporary Pakistani films. A quantitative research design was employed, utilizing a structured questionnaire administered to 300 respondents from diverse backgrounds, including students, media professionals, and academics. The instrument contained 25 Likert-scale statements measuring five key dimensions: globalization in cinema, representation of local identity, transformation of cinematic identity, effects of media globalization, and audience satisfaction. Data were analysed using descriptive and inferential statistics to identify trends, correlations, and differences in audience responses. Ethical considerations such as informed consent and confidentiality were strictly maintained. The results indicate that globalization has contributed to the revival of Pakistani cinema through improved storytelling, production quality, and global recognition. Respondents widely agreed that exposure to international film trends fosters creativity and technical innovation. However, a significant number also expressed concerns about the erosion of traditional values and the prevalence of westernized narratives. This reveals a preference for a hybrid cinematic model that merges global aesthetics with local themes. Audiences emphasized the need to preserve cultural heritage while embracing modernization for sustainable industry growth. The study concludes that globalization presents both an opportunity and a challenge, necessitating a balanced approach that integrates innovation with authenticity to ensure the industry flourishes without losing…
creator: Maham Shams
creator: Ramal Naveed
creator: Zaiba Azeem
creator: Fatima Ahmad
creator: Sundas Jabeen Mirza
rights: Copyright (c) 2025 Maham Shams, Ramal Naveed, Zaiba Azeem , Fatima Ahmad, Sundas Jabeen Mirza https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-07
publication date: 2025-11-07
volume: 4
number: 4
starting page: 228
ending page: 242
doi: 10.63544/ijss.v4i4.192

Impact of Collaborative Support of Teachers and Parents in Escalating Students’ Learning
type: item
description: This study investigates the impact of collaborative support between teachers and parents on escalating students' learning at the secondary school level. Employing a qualitative-interpretive case study design, the research collected in-depth data through semi-structured interviews with a purposively selected sample of five teachers and five parents from a private high school in Swat, Pakistan. Thematic analysis of the responses revealed four central themes. Firstly, consistent open communication and teachers' home visits were found to be pivotal in creating a conducive learning environment, which significantly enhanced student motivation, empowerment, and participation in their academic journey. Secondly, the adaptation of technology, particularly the use of WhatsApp, emerged as a critical factor for enabling instant and reliable interaction, proving especially beneficial for parents with limited time. Thirdly, the study identified significant barriers to this partnership, including parents' busy schedules, socio-cultural differences, and a lack of technological access or literacy. The findings underscore that a synergistic and trusting relationship between teachers and parents is fundamental for the holistic development of students, leading to positive consequences both academically and emotionally. In light of these results, the study recommends establishing regular communication through accessible digital tools, clearly defining mutual expectations, actively involving parents in school events, and conducting strategic home visits to build rapport. It concludes by emphasizing the role of school administrations in fostering a collaborative ecosystem and calls for government support in addressing infrastructural gaps to facilitate these essential connections. References Avnet, M., Makara, D., Larwin, K. H., & Erickson, M. (2019). The impact of parental involvement and education on academic achievement in elementary school. International Journal of Evaluation and Rese…
creator: Aftab Khan
creator: Dr. Farooq Nawaz Khan
creator: Dr. Sajjad Hussain
creator: Saleha Tahir
rights: Copyright (c) 2025 Aftab Khan, Dr. Farooq Nawaz Khan, Dr. Sajjad Hussain, Saleha Tahir https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-08
publication date: 2025-11-08
volume: 4
number: 4
starting page: 243
ending page: 253
doi: 10.63544/ijss.v4i4.193

Employee Empowerment and its effects on job satisfaction-A case study of KHAADI, Karachi, Pakistan
type: item
description: Employee empowerment is a critical strategy for enhancing organizational performance, yet its application within the hierarchical cultural contexts of non-Western industries, such as Pakistan's textile sector, remains understudied. This research addresses this gap by investigating the manifestation and impact of empowerment practices at KHAADI, a leading Pakistani fashion brand. A qualitative case study approach was employed, utilizing semi-structured interviews and focus group discussions with a purposive sample of 30 employees and managers from various departments and hierarchical levels. Data were analysed using thematic analysis to identify perceived empowerment practices and their correlation with job satisfaction. The analysis revealed that empowerment practices, particularly delegated decision-making, supportive leadership feedback, and recognition, significantly enhanced job satisfaction. Employees reporting high autonomy demonstrated greater intrinsic motivation, innovation, and a 40% higher self-reported satisfaction score. However, the effectiveness of empowerment was heavily moderated by managerial style, with significant inconsistencies observed across departments. A key finding was the critical role of cultural context, where traditional hierarchies both constrained full autonomy and increased the value of supportive, trust-based leadership. Empowerment is a potent driver of job satisfaction and performance at KHAADI, but its success is contingent on consistent implementation and adaptation to the local socio-cultural environment. This study provides contextualized evidence from a developing economy, challenging the direct transferability of Western-centric empowerment models and offering practical implications for human resource management in similar cultural and industrial settings. References Adebayo, I., Babalola, A., Bakare, T., & Ayeni, K. (2020). Human resources as a strategic asset for organizational performance. International Journal of Human …
creator: Saima Zaib Durrani
creator: Mushtaque Ali Jhariko
creator: Tania Mushtaque
rights: Copyright (c) 2025 Saima Zaib Durrani, Mushtaque Ali Jhariko, Tania Mushtaque https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-11
publication date: 2025-11-11
volume: 4
number: 4
starting page: 254
ending page: 268
doi: 10.63544/ijss.v4i4.194

Reimagining Workplace Fun: Unveiling Its Impact on Employee Engagement, Organizational Support, and Employee Performance
type: item
description: This study explores the influence of workplace fun on employee engagement, organizational support, and performance. It aims to understand how fun-driven activities contribute to employee creativity, satisfaction, and organizational outcomes. The research further investigates the moderating role of perceived organizational support in strengthening the relationship between workplace fun and employee performance. A qualitative research design was employed, using semi-structured interviews with fifty employees from diverse organizations in Rawalpindi and Islamabad. The sample represented multiple sectors and job roles to ensure varied perspectives. Thematic analysis was conducted to interpret employee views on workplace fun, engagement, and cultural impact. Results indicate that workplace fun positively correlates with motivation, engagement, collaboration, and creativity. Employees perceived fun activities as essential to fostering a supportive and dynamic work culture. However, barriers such as time constraints and limited administrative backing were identified as challenges to sustaining meaningful workplace fun. The findings also revealed that education level significantly influenced employees’ perceptions of fun, engagement, and performance. Organizations that integrate fun strategically within their culture, aligned with core values and supported by leadership, can enhance employee morale, commitment, and overall productivity. Leaders are encouraged to customize fun activities based on employee demographics and to regularly assess their impact on engagement and performance. This research contributes to the growing discourse on positive organizational behaviour by demonstrating that fun at work is not merely recreational but an essential element of employee engagement and organizational success. It highlights the significance of organizational support as a moderator and encourages leaders to view fun as a strategic management tool. References Afshar, M. Z., & Shah,…
creator: Muhammad Ibrahim Haider
creator: Dr. Sidra Swati
creator: Dr. Hafsah Zahur
creator: Awais Fayyaz Abbasi
creator: M Shahwaiz Masood
rights: Copyright (c) 2025 Muhammad Ibrahim Haider, Dr. Sidra Swati, Dr. Hafsah Zahur, Awais Fayyaz Abbasi , M Shahwaiz Masood https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
volume: 4
number: 4
starting page: 269
ending page: 280
doi: 10.63544/ijss.v4i4.195

Linking Ethical Leadership to Employee Green Behaviour: Mediating Mechanism of Green Organizational Identity
type: item
description: This study aims to investigate the intricate relationships between Ethical Leadership (EL), Green Organizational Identity (GOI), and Employee Green Behaviour (EGB) within the context of public-sector universities in Balochistan, Pakistan. Increasingly, organizational sustainability is becoming an essential objective for organizational leaders, and scholars need to understand the challenges of how ethical leadership influences employees' sustainable behaviours within organizations. Based on Social Learning Theory and Social Identity Theory, this study aims to explain how ethical leaders can influence employee pro-environmental attitudes and behaviours, both directly and indirectly, through organization members’ identification with the organization. Using quantitative research design, data were gathered through a structured questionnaire from 230 faculty members from different public sector universities in Balochistan. The Hayes PROCESS macro (Model 4) was used to analyse the data to test the hypothesized mediation model. The findings showed that Ethical Leadership has a significant, positive impact on both Green Organizational Identity and Employee Green Behaviour. Additionally, the research revealed that leaders who demonstrate fairness, integrity, and a strong environmental commitment are more likely to foster sustainable behaviour among their employees. However, it was not possible to confirm the mediation role of Green Organizational Identity as a mediator between Ethical Leadership and Employee Green Behaviour, as the impact of ethical leadership on employees' environmentally friendly actions does not occur solely through organizational identity or identification processes. The work makes a significant contribution to theory by integrating the moral and ecological facets of leadership and by extending the current frameworks of sustainable behaviour in the higher education sector. Besides, it offers practical implications to researchers and practitioners who may …
creator: Aiman
creator: Dr Safia Bano
creator: Nida Muhammad
creator: Saeeda Kakar
rights: Copyright (c) 2025 Aiman, Dr Safia Bano , Nida Muhammad, Saeeda Kakar https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-14
publication date: 2025-11-14
volume: 4
number: 4
starting page: 281
ending page: 292
doi: 10.63544/ijss.v4i4.197

The Role of Artificial Intelligence in Shaping Digital Media Consumption
type: item
description: The widespread application of Artificial Intelligence (AI) to digital media spaces altered both the quality of the content curation and personalization and the interaction between users and the content. One should know how it affects the consumption patterns, user awareness, and user perceptions to navigate the evolving world of digital. The purpose of this study is to empirically examine how AI affects the formation of digital media consumption with several objectives to determine the awareness of users, the behavioural impact, perceptions and concerns, and the overall effect on convenience and dependency. Quantitative research design was used, and a structured online survey was used among a sample of 320 users of digital media. Data analysis was done using the descriptive statistics as a means of summarizing demographic features and important variables and the results were presented graphically using bar charts. The results show that the awareness of users regarding the application of AI is high as 78.1% of the participants acknowledge the usage of AI in platforms. AI has a huge effect on behaviour with 71.9% indicating that it had more time on media because of recommendations and 72.5% indicating that it had an impact on their entertainment decisions. Although three out of four (79.1) were in agreement with the idea of AI making things more convenient and enhancing the experience, there have been serious questions about privacy (64%), diversity of content (63.2%), and the bias of the algorithm (64.1%). A resounding majority (79.1) demanded increased openness in the activities of AI. AI is a revolutionary impact in digital media increasing personalization and user satisfaction, at the same time creating dependency and ethical issues. The paper concludes that an ethically transparent, user-centric, and digitally literate comprehensive approach is necessary when integrating AI into future digital ecosystems. References Afshar, M. Z., & Shah, M. H. (2025). Leveraging…
creator: Majid Ali Shah
creator: Zaiba Azeem
creator: Faisal Saleem
creator: Ghulam Sarwar
rights: Copyright (c) 2025 Majid Ali Shah, Zaiba Azeem, Faisal Saleem, Ghulam Sarwar https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-16
publication date: 2025-11-16
volume: 4
number: 4
starting page: 293
ending page: 305
doi: 10.63544/ijss.v4i4.198

Emerging Innovations and Trends in Academic Libraries of Pakistan in the 21st Century
type: item
description: This research paper explores the new technology, emerging trends and challenges that academic libraries in Pakistan tend to encounter in the 21st century. It seeks to evaluate the ways in which the digital transformation is transforming library operations, user services as well as professional functions and also determine where it is heading to in terms of sustainable development. A quantitative descriptive study design was adopted with a structured questionnaire to be given to 200 library professionals in the public and the private universities in Pakistan. The data were interpreted through descriptive statistics (frequency and percent) to generalize the perceptions of the respondents on technological adoption, service innovations and institutional challenges. The findings show that there has been a drastic change towards digitalization as majority of libraries have embraced automation in cataloguing, OPAC and cloud based services. Digital literacy training, provision of virtual reference services and utilization of social media in engaging libraries are also emerging practices that have been adopted by libraries. Nevertheless, certain obstacles like lack of sufficient funding, ineffective ICT, ineffective infrastructure, and institutional support remain in the way. There was a great deal of optimism about the future, which included professional development, collaboration, and national policy support as respondents thought that innovation can continue to flourish. The results indicate that there is a requirement to invest in ICT infrastructure strategically, continuous professional training, and development of policy frameworks to facilitate equitable technological development within academic institutions. Innovation and quality of service can be even improved through strengthening institutional support and collaboration. The given research offers the detailed data-driven information on the technological revolution in the field of the Pakistani academic libraries, …
creator: Gulzar Ahmed Lakho
creator: Shazia Gul Memon
creator: Nazia Iqbal
creator: Fajar Janat
rights: Copyright (c) 2025 Gulzar Ahmed Lakho, Shazia Gul Memon, Nazia Iqbal , Fajar Janat https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-17
publication date: 2025-11-17
volume: 4
number: 4
starting page: 306
ending page: 317
doi: 10.63544/ijss.v4i4.199

Human–AI Collaboration in HR: Redefining Roles and Responsibilities in the Digital Workplace
type: item
description: The rapid digital transformation of organizations has significantly accelerated the adoption of artificial intelligence (AI) in human resource (HR) functions. This integration equips HR professionals with new roles, supported by AI-driven decision-making, automation, and workforce optimization. These evolving roles demand a blend of human expertise and technological skills. Understanding how human-AI collaboration enhances HR processes, performance, and future applications is crucial in the modern workplace. This study examines the impact of human-AI collaboration on HR effectiveness, role transformation, ethical concerns, and adoption willingness, while also exploring how professional experience influences perceptions of AI integration. A descriptive, quantitative research design was employed, using a structured questionnaire administered to 350 HR professionals across various sectors. The instrument measured five key constructs: Human-AI Integration, Efficiency and Performance Enhancement, Role and Responsibility Impact, Challenges and Ethical Considerations, and Future Perspectives and Adoption Intention. Data were analysed using descriptive statistics, correlation analysis, multiple regression, and one-way ANOVA. Findings indicate that HR professionals largely agree on AI's beneficial impact on efficiency, performance, and the future of the profession. Human-AI integration and efficiency enhancement were the strongest predictors of adoption intentions. However, ethical risks and implementation obstacles remain significant concerns, negatively influencing perceptions. Experience-based differences revealed that more seasoned professionals view AI integration more positively. HR is evolving into a more strategic, analytical, and human-oriented field through human-AI collaboration. While AI offers substantial benefits, successful adoption hinges on addressing ethical concerns and ensuring organizational preparedness. Sustainable collaboration requires enhancing digi…
creator: Irum Jabeen
creator: Hassaan Qureshi
creator: Gulfam Arif
creator: Saqib Tabussum
creator: Muhammad Irfan Syed
rights: Copyright (c) 2025 Irum Jabeen, Hassaan Qureshi, Gulfam Arif, Saqib Tabussum, Muhammad Irfan Syed https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-18
publication date: 2025-11-18
volume: 4
number: 4
starting page: 318
ending page: 329
doi: 10.63544/ijss.v4i4.200

Anxiety Related to Paternal Relationship Patterns and God-Image Representation: A Descriptive Case Study
type: item
description: This descriptive case study aims at examining anxiety as a consequence of pattern of relationships between fathers and how such patterns interact with religious representations of God in the cultural context of Pakistan. A young adult woman was taken through a series of thirty-four biweekly sessions and the data was gathered through the interviews, observation, and Beck Anxiety Inventory. The findings suggest that the client's anxious self-concept was associated with authoritarian paternal patterns characterized by psychological control and moral rigidity, which projected onto a disturbed, ambivalent God-image—perceived as both punitive and protective. Thematic analysis revealed a cyclical pattern where paternal authority fostered internalized guilt, which was then moralized through a religious lens, intensifying anxiety symptoms. This analysis proposes a culturally mediated process wherein expectations regarding filial obedience, family honour, and moralized religiosity are internalized, directly shaping symptom expression and self-assessment. The client’s somatic complaints and spiritual conflicts exemplified this moralized anxiety, where distress was a manifestation of the conflict between individuation and cultural mandates. Lastly, the implications accentuate the necessity for culturally-oriented anxiety treatment within collectivist and patriarchal environments, advocating for therapeutic frameworks that address the reconstruction of internalized authority and religious schemas to foster autonomy without compromising cultural identity. References Abu-Raiya, H., Exline, J. J., Pargament, K. I., & Agbaria, Q. (2015). Prevalence, predictors, and implications of religious/spiritual struggles among Muslims. Journal for the Scientific Study of Religion, 54(4), 631–648. https://doi.org/10.1111/jssr.12230 Altaf, Z., Khattak, A. K., & Riaz, A. (2025). Impact of parental psychological control on adolescent anxiety: Mediated by self-esteem among adolescents. Annals of Hu…
creator: Afifa Abbasi
creator: Javeria Nisar
creator: Tanzeela Abbasi
rights: Copyright (c) 2025 Afifa Abbasi, Javeria Nisar, Tanzeela Abbasi https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-23
publication date: 2025-11-23
volume: 4
number: 4
starting page: 330
ending page: 339
doi: 10.63544/ijss.v4i4.201

From HR to XR: Integrating Artificial Intelligence and Extended Reality for Future Workplace Learning
type: item
description: This study investigates the transformative relationship between Artificial Intelligence (AI) and Extended Reality (XR) technologies and their multifaceted impact on workplace learning, specifically focusing on employee engagement, skill acquisition, and knowledge retention. The primary aim was to examine how adaptive, immersive learning environments influence cognitive, technical, and crucial soft skill outcomes. Utilizing a quantitative research design, data was gathered through structured observations, detailed surveys, and objective performance metrics from participants engaged in an AI-XR enhanced training program. Subsequent analysis confirmed a statistically significant positive relationship between these integrated training programs and superior learning outcomes. The findings further revealed that the AI-XR program not only streamlined procedural practices and technical proficiency but also profoundly influenced learners' emotional and behavioural engagement by fostering a sense of presence and interactive involvement. This underscores the critical importance of intentional instructional design elements, such as high scenario realism, advanced simulation techniques, and responsive AI-driven personalization, for maximizing training effectiveness. These elements directly enhance employee engagement and satisfaction, which are key drivers of overall organizational performance. The research substantiates the substantial potential of AI-XR integration to elevate employee performance through dynamic, scalable, and adaptable technology-driven learning solutions that simultaneously address hard and soft skill gaps. Practical implications emphasize the necessity for a phased, strategic implementation of such programs, ensuring alignment with core pedagogical principles and incorporating mechanisms for continuous evaluation and iterative improvement. Proposed future research directions identify the need for longitudinal studies to assess skill durability, cross-compar…
creator: Ishaq Farid
creator: Abdullah Javed
creator: Saquib Yusaf
creator: Muhammad Irfan Syed
creator: Muhammad Amoon Khalid
creator: Dr. Hafizullah
rights: Copyright (c) 2025 Ishaq Farid, Abdullah Javed , Saquib Yusaf , Muhammad Irfan Syed, Muhammad Amoon Khalid , Dr. Hafizullah https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-04
publication date: 2025-12-04
volume: 4
number: 4
starting page: 340
ending page: 353
doi: 10.63544/ijss.v4i4.202