A Case study of Change Management Strategy in an Optical Business in Dubai, UAE

Abstract

Whenever an organisation tries to transform, people often oppose. Experienced managers are fully aware of this truth, yet surprisingly few take the effort to determine who would reject the change attempt and why prior to an organisational change. On the other hand, managers all too frequently rely on a straightforward set of notions based on prior experiences. This constrained strategy may cause significant issues. Because there are so many possible ways that people and organisations may respond to change, accurate assessments frequently need careful thought.

When people don't grasp the implications of a change and think it will cost them significantly more money than it will save them, they become resistant to it. These circumstances frequently arise when there is a lack of confidence between the change-initiating party and the workforce. This study looks into a Dubai, United Arab Emirates-based optical company that lost one store as a result of poor strategy change management. 

Keywords:  Optical Business, Change Management, Business Strategy, Planning, Organizing, Controlling, Motivating.

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