Assessing Perceived Value of Patients: A Qualitative Study of Orthopaedic Patients

Authors

  • Usman Ehsan PhD Scholar, Business Administration UCP Business School University of Central Punjab, Lahore, Pakistan.
  • Muhammad Shehzad Hanif Assistant Professor,  UCP Business School, University of Central Punjab, Lahore, Pakistan.

DOI:

https://doi.org/10.63544/ijss.v4i4.187

Keywords:

Perceived Value, Healthcare, Qualitative, Orthopaedic Patients

Abstract

This research aims to explore the multifaceted concept of perceived value from the perspectives of orthopaedic patients, contributing to a deeper understanding of its measurement within clinical settings in Punjab, Pakistan. The study examines six key dimensions: transaction value, efficiency value, aesthetic value, social interaction value, self-gratification value, and conditional value. A qualitative methodology was employed, utilizing thematic framework analysis of data gathered through in-depth structured interviews with orthopaedic patients. The participant cohort was specifically limited to individuals who had undergone minor or major surgical interventions. Out of a purposive sample of 50 approached patients, 32 provided complete and usable responses, resulting in a 64% response rate. The findings offer a nuanced understanding of perceived value and were instrumental in developing robust, culturally relevant measurement items for the concept. The analysis also revealed additional emergent dimensions; namely, empathy from healthcare providers and operational value related to clinic processes and efficiency, which extend beyond the initial theoretical framework. These insights provide healthcare administrators and practitioners with practical guidance to enhance service delivery by strengthening both the clinical and experiential aspects of patient care, ultimately improving patient satisfaction and loyalty.

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Author Biographies

Usman Ehsan, PhD Scholar, Business Administration UCP Business School University of Central Punjab, Lahore, Pakistan.

PhD Scholar,

Business Administration

UCP Business School

University of Central Punjab,

Lahore, Pakistan.

Email: com2usman@gmail.com

Email: L1f19phdm0006@ucp.edu.pk

Muhammad Shehzad Hanif, Assistant Professor,  UCP Business School, University of Central Punjab, Lahore, Pakistan.

Assistant Professor,

 UCP Business School,

University of Central Punjab,

Lahore, Pakistan.

Email: mshahzadhanif@yahoo.com

Email: shehzad.hanif@ucp.edu.pk

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Published

23-10-2025

How to Cite

Ehsan, U., & Hanif, M. S. (2025). Assessing Perceived Value of Patients: A Qualitative Study of Orthopaedic Patients. Inverge Journal of Social Sciences, 4(4), 156–168. https://doi.org/10.63544/ijss.v4i4.187

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