Integrated Impact of Financial Markets, Strategic Management, Marketing Dynamics, and Macroeconomic Policies on Sustainable Economic Growth

Authors

  • Muhammad Irfan Associate Professor, Faculty of Management Sciences, Sarhad University of Science and IT, Peshawar
  • Waas Khan Assistant Professor, Faculty of Management Sciences, Sarhad University of Science and IT, Peshawar
  • Afshan Bano Kandhro Lecturer in Commerce, College Education Department Government of Sindh, Shaheed Benazir Bhutto University Shaheed, Benazirabad
  • Ali Raza School of Public Policy, Pakistan Institute of Development Economics (PIDE), Islamabad

DOI:

https://doi.org/10.63544/ijss.v4i1.303

Keywords:

Sustainable Economic Growth, Financial Markets Development, Strategic Management, Marketing Dynamics, Macroeconomic Policies, Integrated Impact, Panel Data Analysis, Policy Coherence

Abstract

This study investigates the integrated impact of financial markets, strategic management, marketing dynamics, and macroeconomic policies on sustainable economic growth using panel data from 120 countries over 2014-2023. Employing fixed effects regression and interaction effects models, the analysis reveals that all four dimensions significantly and positively influence sustainable growth independently (β = 0.061 to 0.093, p < 0.001), with macroeconomic policies exhibiting the strongest effect. Crucially, all pairwise interaction terms are positive and statistically significant (β = 0.035 to 0.063, p < 0.01), demonstrating substantial complementarities among dimensions. The integrated model explains 78.9% of variance in sustainable growth (R² = 0.789), substantially exceeding base model explanatory power. These findings validate the theoretical framework positing that sustainable economic growth emerges from synergistic interactions across financial, managerial, marketing, and policy domains rather than from isolated factors. The study addresses critical gaps in existing literature by examining multiple dimensions simultaneously and empirically testing interdependencies. Policy implications emphasize integrated approaches over siloed interventions, with macroeconomic stability serving as foundational for maximizing returns from financial development, management capacity building, and marketing infrastructure investments. This research contributes to development economics, strategic management, marketing science, and macroeconomic policy literature by providing comprehensive empirical evidence on integrated growth drivers.

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Author Biographies

Muhammad Irfan, Associate Professor, Faculty of Management Sciences, Sarhad University of Science and IT, Peshawar

Associate Professor,

Faculty of Management Sciences,

Sarhad University of Science and IT, Peshawar.

Email: irfan.ba@suit.edu.pk

Waas Khan, Assistant Professor, Faculty of Management Sciences, Sarhad University of Science and IT, Peshawar

Assistant Professor,

Faculty of Management Sciences,

Sarhad University of Science and IT, Peshawar.

Email: waas.ba@suit.edu.pk

Afshan Bano Kandhro, Lecturer in Commerce, College Education Department Government of Sindh, Shaheed Benazir Bhutto University Shaheed, Benazirabad

Lecturer in Commerce,

College Education Department Government of Sindh,

Shaheed Benazir Bhutto University Shaheed, Benazirabad

Email: afshan.mustafa@gmail.com

Ali Raza, School of Public Policy, Pakistan Institute of Development Economics (PIDE), Islamabad

School of Public Policy,

Pakistan Institute of Development Economics (PIDE), Islamabad

Email: all.pak54@gmail.com

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Published

31-03-2025

How to Cite

Irfan, M., Khan, W., Kandhro, A. B., & Raza, A. (2025). Integrated Impact of Financial Markets, Strategic Management, Marketing Dynamics, and Macroeconomic Policies on Sustainable Economic Growth. Inverge Journal of Social Sciences, 4(1), 189–215. https://doi.org/10.63544/ijss.v4i1.303

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